The power of video

Posted by Emily Conway on 11 August 2014

Video content is a key tool for any marketing professional. Any brand yet to embrace it, is simply being left behind.

The explosion of online platforms, from YouTube, Facebook and Twitter to newer social platforms such as vine and Instagram ensures that any shrewd video marketing strategy will move far beyond simply putting a video up on the brand website.

Instead, marketing professionals are increasingly creating video content and ensuring that the asset works as hard as possible by editing different formats to suit each target platform accordingly. Maximising audience reach and ROI as a result.

Along with this, consumers now live multi-screen lifestyles influenced by variety of output devices available: from PCs, to laptops, to mobiles and tablets.

As well as this surge in the number of platforms and outlets, a straightforward video doesn't really cut it anymore. At Red Engine, we are increasingly looking to push the boundaries with video. From creating 360 degree video content, to interactive video which takes you through to a point of purchase, video can now offer a two-way experience to the consumer which heightens brand engagement levels and can even open up new revenue streams.

Video is also powerful from an SEO perspective because Google seeks out rich media content, favouring this over static web pages. Further to this, the video asset itself then helps you to stand out against the other search results that appear.

As well as creating engaging content, it is equally important to develop a watertight media plan which ensures that you work the asset as hard as possible, rather than simply putting a video on YouTube and expecting consumers to find it themselves.

Whilst underpinning everything, you must have a standout creative concept. After all, once you have driven your target audience to your video, it is important that the content itself is captivating, not too long and holds their attention.

At Red Engine our production capabilities and creative expertise always work in tandem, for this reason.

Driven by a strong creative, working within an integrated marketing approach, video has a crucial part to play in any integrated marketing strategy.

To summarise, here are our top 5 take-out points:

  1. Include video in your marketing strategy
  2. Tailor video content to each intended outlet platform
  3. Integrate video with wider creative approach and accompanying tactics
  4. Involve video in your SEO strategy
  5. Create a video which your target audience will want to watch

Archive

The power of video

Posted by Emily Conway on 11 August 2014

Video content is a key tool for any marketing professional. Any brand yet to embrace it, is simply being left behind.

The explosion of online platforms, from YouTube, Facebook and Twitter to newer social platforms such as vine and Instagram ensures that any shrewd video marketing strategy will move far beyond simply putting a video up on the brand website.

Instead, marketing professionals are increasingly creating video content and ensuring that the asset works as hard as possible by editing different formats to suit each target platform accordingly. Maximising audience reach and ROI as a result.

Along with this, consumers now live multi-screen lifestyles influenced by variety of output devices available: from PCs, to laptops, to mobiles and tablets.

As well as this surge in the number of platforms and outlets, a straightforward video doesn't really cut it anymore. At Red Engine, we are increasingly looking to push the boundaries with video. From creating 360 degree video content, to interactive video which takes you through to a point of purchase, video can now offer a two-way experience to the consumer which heightens brand engagement levels and can even open up new revenue streams.

Video is also powerful from an SEO perspective because Google seeks out rich media content, favouring this over static web pages. Further to this, the video asset itself then helps you to stand out against the other search results that appear.

As well as creating engaging content, it is equally important to develop a watertight media plan which ensures that you work the asset as hard as possible, rather than simply putting a video on YouTube and expecting consumers to find it themselves.

Whilst underpinning everything, you must have a standout creative concept. After all, once you have driven your target audience to your video, it is important that the content itself is captivating, not too long and holds their attention.

At Red Engine our production capabilities and creative expertise always work in tandem, for this reason.

Driven by a strong creative, working within an integrated marketing approach, video has a crucial part to play in any integrated marketing strategy.

To summarise, here are our top 5 take-out points:

  1. Include video in your marketing strategy
  2. Tailor video content to each intended outlet platform
  3. Integrate video with wider creative approach and accompanying tactics
  4. Involve video in your SEO strategy
  5. Create a video which your target audience will want to watch

Archive